The Proliferation of an Infinite Number of “LED” Configurations in Retail Space and the IMpact on Product Appearance (and how to manage it)?
Mr. Keith Hoover
Under Armour Innovation
Vice-President, Manufacturing Innovation & Development
Keith drives a material development process and color innovation team within Under Armour Innovation organization that seamlessly supports both innovation-driven growth and the Under Armour mission: “To Make All Athletes Better” . He leads and executes projects including longer range game-changers to the immediate “must-haves” for each season. He is a Liaison to Fiber & Textile Revolution, a consortium of industry, academia, and DoD to drive revolutionary fiber & textile development and a new model of apparel manufacturing built on optimizing the use of direct labor in the US.